Being one of the largest industries in the world, the beauty industry has a large market. With so many new innovations, the rapid growth of customers, and various trends, it is not surprising that the beauty industry keeps growing even bigger.
The beauty industry covers so many products such as skin care, color cosmetics, hair care, fragrance, hairdryers, brushes, and so many more. As the products are widely varied, there are also many different brands and trends emerged inside the industry. Lately, one of the most popular trends in the beauty industry is augmented reality (AR).
Several brands have used AR to help boost up their products by improving their customers’ experiences. It is not a secret anymore that AR has been utilized for many other industries to improve so many aspects.
In the beauty industry, some brands like Sephora, MAC, and Estée Lauder are making use of AR to level up their game in the markets. AR has made customers’ experience to be more effective yet interesting.
1. Virtual try-on
Estée Lauder is a high-end brand that creates innovative and high-quality skincare, make-up products, and iconic fragrance. Being a part of the beauty industry since 1946, the brand now engages with women in over 150 countries.
By holding onto one of their values, high touch-services, Estée Lauder also boosts their products with some technological advancements. The brand collaborated with YouCam virtual makeup try-on to offer an engaging customer experience in their stores and online all over the world.
Estée Lauder creates a lip virtual try-on, which lets customers try on their lipstick shades using an AR-supported technology. By implementing an AR-based virtual try-on, they created a solution for the customers to try on their lipstick shades effortlessly.
Called the “30 Lipsticks Shades in 30 Seconds”, the brand successfully boosted their sales and customers’ satisfaction. In addition, it’s also said that their customers are most likely to buy their products using AR try-on!
2. Virtual mirror
Sephora, a top beauty specialty retailer, announced a collaboration with ModiFace's revolutionary AR mirror. The mirror can photo-realistically display cosmetics on a user’s face in real-time. It’s an innovation that certainly influences women on how they shop for cosmetics.
By displaying color in the customers’ faces, the virtual mirror is expected to make color testing easier without uploading any photos. It is also expected to increase the marketing sales of the brand.
Aside from those points above, the virtual mirror also enables customers to instantly and visually sample a variety of makeup colors.
Simply by touching on a color palette on the Beauty Mirror screen, customers may try out several eye makeup textures—be it glitter, sparkle, and shine.
By turning their face from side to side, they can also view the products from any angle, which will help them on their decision-making process in buying the products.
3. Virtual store
Have you ever imagined doing a virtual shopping tour in your favorite shop, where you can even buy products there?
That idea came true when an Indonesian cosmetic company, By Lizzie Para (BLP) Beauty, decided to make something different to promote their new branch store.
Collaborating with Assemblr, BLP Beauty created the virtual version of their store. Using AR, BLP Beauty created a virtual tester bar to present a fresh concept for people to shop their beauty products.
The virtual store is designed to be exactly like the one in BLP Beauty Space Yogyakarta. Only with a few taps, people can take a quick tour and also getting a discount voucher to buy their favorite beauty products!
Aligned with the company’s belief, which is “Beauty is for Everyone,” BLP Beauty creates an easier access for their customers to be able to have a tour and buy their products—anywhere and anytime.
4. 3D products display on website
As the era is changing, digital technologies enable brand to market their products in various ways, including displaying your product on website.
If you are a brand owner trying to sell your products online, displaying only photos and videos on your website might not be enough. However, thanks to the existence of 3D objects, now you can give a more detailed look at your products from any angle.
But the question is: How can you insert those 3D objects into your website? With our new feature, Assemblr Web Player, you don’t need to worry anymore.
All you need to do is publish your project made with Assemblr ecosystem, copy the embed code provided, and paste it into the HTML file of your blog or website. And that’s it—you’re now ready to showcase your products in a more engaging visualization like this:
If you are interested in incorporating AR for your business strategy, contact us at firstname.lastname@example.org. We’d be glad to help!
In Assemblr, we believe that all people—including you—can create and present your own AR experiences. With an easy-to-use application, Assemblr empowers people to implement AR in any occasion. Interested to unveil more possibilities of AR? Download Assemblr now, available in App Store and Play Store!