A trendy packaging and branding are two inseparable things. When your packaging leaves a remarkable impression for your customers, it will elevate and strengthen the name of your brand as well.
These days, you can find lots of interactive, creative packagings everywhere. But they might lose its "creativity" when there are a few brands using the same concept or strategy.
Among the interactive packagings that already existed, blending AR into your packaging can be a fresh air. It offers an interactivity aspect that can't be compared with other existing packagings—making your packaging stand out among your competitors.
But is that it? Well, there are still a few reasons on why you should use AR for your packaging. Check out the 4 benefits below!
Benefits of Using Augmented Reality for Your Packaging
1. Present your packaging uniquely
When physical, interactive packaging is already everywhere, you can make yours different from others with AR!
AR is still relatively new to public, so your brand will be one step ahead from your competitors. This could be a huge advantage for your brand—even probably making your competitors on edge.
With AR on your packaging, you can basically insert visual contents related to your brand or packaging. It could be a story about your company, an important information about your product, or probably a fun AR mini game. It's totally up to your imagination!
2. Add more information about your brand
Sometimes, you might want to tell an important information related to your product. But there are many times that the limited space was the barrier, and you chose to keep the information to yourself.
That will be no longer the case with AR. You can slip in the information virtually! If you're selling snack, let's say, you can add fun facts about your ingredient or nutrition.
Or if you want to take it on a bigger scale, you can also share a story or two about your brand.
For small business owners, you can also share your company contact. People can simply scan your packaging to see it come alive.
By providing information like this, it will make your presentation less boring compared to the usual ones.
3. Go viral with your packaging
The secret to make your packaging viral is none other than making it different from others. And with AR, you're already one step ahead of everyone.
You can create an interactive campaign on your packaging, and make it available to access for everyone.
Now, imagine you're buying a certain cereal. And when you scan the packaging, there's an AR mini game that you can play—and you can also win some rewards. Won't that be great?
When you think that it's that good, you won't also be reluctant to recommend it to your friends to try the product. That's what a great campaign is.
Once it goes viral, you can drive sales as well. On one research, viral marketing is said to generate almost twice as many sales as paid ads, with the retention rate of 37% higher.
4. Spend less to get meaningful result
When you hear the word AR, one of the things that might come across your mind is expensive. But in fact, it doesn't even cost you a thing—if you can find the right platform to create your own AR experience.
If you're currently searching for a free AR platform for your packaging, you can use Assemblr Studio! Aside from being cost-free, it's also very easy to use, especially with the existence of the new feature: AR templates.
These templates are already categorized based on your needs, and we've included Packaging templates into one of the categories!
All you have to do is pick the template that you want, modify it up to your liking, and upload the graphic of your packaging as a custom marker. When you scan the packaging, you're gonna be amazed at the popped-up AR content.
However, if you feel like exploring and creating your own, you can also make it from scratch!
Interested to incorporate AR for your brand's packaging? Let's create your own with Assemblr Studio! If you'd like to discuss further about the AR possibilities, hit us up at email@example.com. We'd be glad to help!
In Assemblr, we believe that all people—including you—can create and present your own AR experiences. With an easy-to-use application, Assemblr empowers people to implement AR in any occasion. Interested to unveil more possibilities of AR? Download Assemblr now, available in App Store and Play Store!