Technology has influenced many aspects of our lives. Truth be told, we already depend on our lives in technology; be it to connect with people, conduct business, or learn new things. Basically, you can do anything as long as we have a smartphone and an internet connection.

Nowadays, augmented reality (AR) has become one of the most rising technology. Not only that it has fun aspects with its digital visual elements, but AR has also become a tool to help rejuvenate many industries; and certainly, real estate is no exception.

How can augmented reality be implemented in the real estate industry? Read on!

1. Visualize details better

What do people usually do when they look for a house? Yes, they will have to go out and view the model of the building on-site. However, thanks to AR, that's no longer the case.

These days, people can purchase their own house anytime and anywhere. Using AR apps on smartphones, your potential buyers can easily view the models in real-life experiences.

Explaining every corner of your house is also made easier with AR annotations; people can simply tap on the annotation to see additional explanation about a particular object.

Joyglo—one of our clients—utilized AR experiences to present their latest townhouse editions: Joyglo Simatupang and Joyglo Jayakarsa. Their potential buyers can view the looks of the houses without losing any single detail. It all comes in handy, especially during the pandemic.

Video: Assemblr World (YouTube)

Alternatively, AR experiences can also be used to show an architectural representation. While the house is still in development, you can start creating the 3D model of your building and present it later in AR experience to potential clients. It really helps clients and business owners to close the deal faster!

Our collaboration with Aaksen Studio—an architecture studio in Bandung—can give you the idea.

Video: Assemblr World (YouTube)

2. Impress clients with property staging

Did you know that property staging helps the buyer to decide quickly? Well, at least 77% of real estate agents are on the same page with us.

Presenting a building with no furniture — just blank — is a waste of time. Buyers may expect something bigger than just a building to attract; they need detailed furnishing inside so that they can imagine the overall concept.

If you're a developer, you can present the furniture of your building using AR experiences! It's fairly easy, especially with the help of AR applications on your smartphone.

Assemblr allows you to create your own furniture design simply from your smartphone. We have furniture 3D objects that you can use for free; all you have to do is drag and drop them on our Editor mode and watch them come alive.

3. Improve engagement with clients

The number of real estate businesses keeps on growing each day; it's crucial to find one thing that can differentiate your brand from others and help it thrive. AR can help you, especially in creating a unique selling proposition for your brand.

While the other competitors are still using the old-fashioned way to showcase their building, you're already one step ahead — every kind of your display is now made virtual yet feels exceptionally real at the same time.

By having a unique point to sell, it can attract more potential buyers; hence, they can engage better with your brand. And of course, better engagement generates increased sales for your business as well!

4. Save time and resources

AR utilization for the real estate industry is delighting; both for you as a developer and your potential buyers. In this case, it can save not only time but also the budget and space needed.

As a developer, attracting buyers is now possible without having to create a physical model house beforehand. Instead of having to spare a land to present your model, buyers can see the models by themselves using their smartphones — all with a seamless experience.

That said, you can cut your budget off and set it aside for far more important things. It's no longer strange if you can later close the deal with buyers from anywhere — even outside of your city or country!

As for your buyers, it really helps them to save their time. It can be a hassle having to travel outside to visit the house model; when actually, they can save that time to do other things. It's very convenient for both parties, isn't it?

If you are keen to utilize augmented reality for your real estate business — or basically any other business purposes, contact us at info@assemblrworld.com. We'd be delighted to help! 😉


In Assemblr, we believe that all people – including you – can create and present your own AR experiences. With an easy-to-use application, Assemblr empowers people to implement AR in any occasion. Interested to unveil more possibilities of AR? Download Assemblr now, available in App Store and Play Store!