Lately, augmented reality (AR) has been one of the biggest technology trends, combining a real-world environment with computer-generated input. It influences the advancement of many industries, and the interior design industry is certainly one of them.
With AR, customers will have more convenience and power at their fingertips. At the same time, companies will be able to bring in more customers due to their improved services.
AR can also change how people view their designs. Previously, you could only design manually on a computer. However, today AR enables you to do real-time visualization, which obviously makes it more practical.
But of course, there are still many possibilities to unveil. So, how does AR transform the interior design industry? Read on!
1. Bring your visualization to life
AR allows you to create immersive experiences for customers to interact with your products. What they need to do is merely scan the surroundings, and the 3D visualization will appear right away. That way, the furniture or even wall paint will look insanely real.
This will benefit you, especially when you are running an interior design exhibition. Displaying your design is not a hassle anymore as visitors can view their display using their on-the-go devices.
To give you an idea, our collaboration with Dekoruma might help. We bring AR experience to Dekoruma's interior design catalogs, which allows customers to see interior and furniture design in 3D. Using Assemblr, customers can scan the catalogs and have an immersive tour around the design space.
Besides, Dekoruma also gives a little souvenir for their customers to bring home, called the ‘Magic Postcard’. The postcard allows their customers to experience the Dekoruma Mini Experience anywhere and anytime!
2. Design your own furniture
Many people put off furnishing and improvement projects in the middle. Oftentimes, they get frustrated since it’s difficult to imagine how their finished space will look like.
But you can say goodbye to those days! With the help of Assemblr, you can make your own furniture design on your smartphone. Our 3D library provides you with furniture models that you can use for free, and all you need to do is drag and drop them on our Editor.
Reimagining your complete design also gets easier. All you need to do is scan your surroundings, and you can set your design in real life, real space. Gone are the days of complex designing software!
3. Shop furniture from the comfort of your home
Today, virtual furniture shopping is basically everywhere. Everything gets easier when you have a smartphone as your access is simply in one tap away. But the problem might occur when you want to fit the items first in your room before you purchase.
In this case, AR can totally help. Before customers spend a big deal of money, they can have the possibility to look at the furniture in the first place.
This will help customers to be more confident and quick in making decisions about paying for the product. There’s also no need to give a lengthy explanation about the products as they can see the visualization right away.
With all its capabilities, AR ultimately leads you to generate more sales. A research conducted by the Centric Digital finds out that 60% of internet users in the United States are willing to shop furniture using AR, so it might be the right time for you to incorporate AR into your interior designs!
Actually, there are many furniture companies that have already optimized AR, and one of the most renowned ones is IKEA.
The company created an AR mobile app, known as the IKEA Place. With this app, users can check how certain furniture will fit their homes or even match their interior color palette.
It’s a handy tool, especially for customers. They can view the products without having to come to the store! Interesting, right? 😉
4. Build your customer experience
When it comes to purchasing certain products, customer experience is one of the factors that plays a great role. To help you with that, AR can be a great solution to provide your customers with engaging experiences, letting them interact personally with your product.
Utilizing AR in your business means establishing a unique selling point. It absolutely differentiates your business with other competitors on how you display your furniture. It’s more visually-attractive and distinctive as well.
Once you grab the attention of your customers, they will be able to connect and engage with your brand more. And again, deep engagement means a huge opportunity to boost up your sales.
So, that's how augmented reality can be implemented for your interior design business. If you are keen to utilize augmented reality for your interior design business, or any other business purposes, contact us at firstname.lastname@example.org. We'd be glad to help! 😉
In Assemblr, we believe that all people – including you – can create and present your own AR experiences. With an easy-to-use application, Assemblr empowers people to implement AR in any occasion. Interested to unveil more possibilities of AR? Download Assemblr now, available in App Store and Play Store!