When it comes to making your product or business well-known to more people, or making sure that your brand resonates with many people, great advertising may be one of the things that you should invest in.

We know that the ad rivalry between businesses and brands is no joke. Many of them are often found funny, creative, or even pleasing to the eyes. Among the many similar ad styles, you can make yours the spotlight with the power of AR!

In fact, there are already 67% of advertising agencies making use of AR experiences for advertising. This is because AR empowers people to bring their products to life right in front of themselves, wherever they are.

However, beyond the thing, there's actually more to why you should use AR for your advertising. Check them out below!

Benefits of Augmented Reality on Advertising

1. Make the interactive beyond interactive

AR-enabled ads have the strength that other ads can't offer: they can be brought to life—hence making them more interactive and immersive compared to the usual ads.

While other interactive ads have brilliant copywriting and engaging visuals, AR ads can level themselves up by making people feel involved. And by being involved, they will feel more excited and engaged with the ads.

People can scan the billboards or posters, and they will see AR experiences popping out of the printed ads. The content itself can be varied; it could be videos, 3D objects, 2D illustrations, or even images.

Take Burger King Brazil, for example. With their Burn That Ad campaign, they can turn their competitor's ads into a fire—simply by scanning the ads posters.

Image by Lobo

Once they burn up, people will get a free Whopper that they can redeem right at their nearest Burger King store.

2. Create an emotional connection

Video by Assemblr World (YouTube)

Continuing the point above—as people get involved with your ads, it will trigger them to feel connected with your brand. Once you acquire this thing, you can boost your brand awareness!

One research conducted by Neuro-Insight proves that AR could affect people neurologically—in a good way. A total of 151 participants joined the research and got their brains scanned with brain imaging technology.

The result speaks exceptionally—participants who consume the AR-powered ads result in almost double the amount of engagement. Also, they have high attention levels toward the AR ads!

3. Increase amount of sales

Aside from highlighting your brand or business, AR-powered ads can also do their part to boost your revenue. If you're seeking an alternative for an offline store, you can actually build virtual stores—of course, with AR experiences!

These AR virtual stores will allow your customers to walk around as if they're in the physical store and purchase the items. All they have to do is simply scan the surrounding with their on-the-go devices, and the store will come alive in front of them—in a lifelike form.

Our collaboration with By Lizzie Parra (BLP) Beauty can be a good reference for you.

Video by Assemblr World (YouTube)

By replicating their tester bar in Yogyakarta, BLP Beauty lets their customers enliven the tester bar and check out their items wherever they are. Even better, they provide discount vouchers for everyone!

Now that we've come to this point, you might think that creating AR experiences may be difficult—or even cost you a lot. But that will never be a problem if you use AR platforms like Assemblr or Assemblr Studio Web!

With the help of these platforms, you can create your own AR experiences for your ads. Simply use our easy-to-use editor, and you can drag and drop many choices of 3D objects and other supporting assets to enrich your visual.

Soon enough, we will also make your creating experience simpler than ever with the help of "something". Stay tuned for our next platform update! 😉

In Assemblr, we believe that all people—including you—can create and present your own AR experiences. With an easy-to-use application, Assemblr empowers people to implement AR in any occasion. Interested to unveil more possibilities of AR? Download Assemblr now, available in App Store and Play Store!