When you first heard about augmented reality (AR), what was the first thing that came to your mind? Is it something complicated? Or too futuristic?

As a technology mostly known only for entertainment and games, many people are still not really familiar with AR. Apparently, it keeps expanding and being utilized in more diverse sectors. But of course, despite the expansion, there are still some misconceptions going on about AR.

So, what are those? Let's find out and debunk the four common AR misconceptions out there!

1. AR and VR are the same

People enjoying Virtual Reality (VR) experience.
Photo by Lucrezia Carnelos  (Unsplash)

One of the most common misconceptions is about AR and VR. Many still confuse them due to their similar names—and the fact that they are both immersive technology.

In reality, AR and VR are not the same. While augmented reality (AR) enhances our experience by using virtual elements in the real world, virtual reality (VR) transports us to a virtual world that shuts out the real world.

One famous example of AR is Pokémon GO. In the game, we embark on an adventure in our actual world to gather various virtual pokémon.

2. AR isn't accessible and complicated

Augmented Reality Platform, Assemblr Studio Web

For some, AR sounds like something that comes out of a science fiction movie. People, including you, probably, think it's too futuristic and out of reach.

The good news is: it’s totally wrong! Just because it is relatively new technology doesn't mean it is inaccessible. As the popularity of AR grows, there are a growing number of AR platforms that are fairly easy to use. And most importantly, it doesn’t need any high tech device to create and access AR creations.

With Assemblr Studio Web, you can now access AR with your desktop, laptop, or tablet without downloading any apps! Simply drag and drop, and you’re good to go to create impressive 3D and AR creations. Psst… it's also free!

3. AR is only for entertainment

Augmented reality (AR) in various industries.
Photo by Patrick Schneider (Unsplash)

Some people say AR is only for entertainment and games. Is that true?

Well, yes, it is partly true that AR is mainly known for entertainment. But beyond that concept, AR is currently utilized in a broader range of sectors; for example in marketing, business, public safety, health industries, and more sectors out there!

If you need some inspo for AR use cases (you know, just in case you want to create cool collaborations with us✌🏼), just head over to our website!

4. AR is just a passing trend

statistics about AR
Photo by Markus Winkler (Unsplash)

AR is seen as a promising but hard-to-implement technology. Many people believe that the magic of AR, which makes the objects come to life, is only a passing trend.

However, that’s actually a wrong prediction. According to experts, the AR industry will continue to grow in the following years. By 2025, AR users will even grow to 216 million users. So, it's really safe to say that AR will always be here with so many potentials!

Which misconception has been on your mind before? It turns out that many misconceptions can be barriers to many new benefits and possibilities, when in fact, you can actually do many awesome things with AR!

It's never too late to join the AR trends, though. If you want to utilize AR for your business, we'd be happy to help! 😊 Hit us up at info@assemblrworld.com—we’re only one message away!

In Assemblr, we believe that all people—including you—can create and present your own AR experiences. With an easy-to-use application, Assemblr empowers people to implement AR in any occasion. Interested to unveil more possibilities of AR? Download Assemblr now, available in App Store and Play Store!