Drinks! Who doesn't love them? Pretty sure you've already come up with one or two of your favorites right now. But do you know that beverages aren't only appealing to the consumers? The beverage industry is one of the most exciting spaces for entrepreneurs to venture into because of its fast pace and vast opportunity.
This makes marketing drinks brands as challenging as it is fun. And while we're at it, Augmented Reality has a lot to offer! It gives marketers plenty of new ways to engage consumers and innovate. Whatever your objective is–from driving sales to communicating your brand values–Augmented Reality can create unique experiences that deliver results.
Here are some of the ways Augmented Reality can be used to promote drinks brands.
Present products through interactive contents
Imagine if you can learn all the nutritious facts of a drink through interactive graphics, just by pointing your phone to the can. AR has the potential to link the consumer, the product, and the product content. Not only it lets consumers get up close with products virtually, it can also present relevant and useful information on the physical product.
Make captivating campaigns in form of AR experience
When it comes to creative campaigns, AR opens up endless possibilities. In fact, a lot of beverage brands have already done this in their own ways. Brands can augment everything to their products, packagings, brochures, posters, or even big installations like billboards easily. From helping customers locate products at supermarkets by pointing their phone, to keeping out-of-home advertising alive by setting up AR experience in real environments and let consumers find hidden virtual objects for fun.
Let the brand personality engage with customers
Some of the most recognizable brands in the world are drinks! That's why, building a differentiated and memorable brand identity is crucial in such a competitive industry. Brands who have a 'hero' or mascot are already ahead in this. Animated brand heroes in AR are not only funny, but also impressive.
What's more, mascots can tell stories and present the qualities of a given flavour or drink variant easily. AR will enable them to engage or even speak to your customers in their own environment.
These are just some of the ways Augmented Reality can offer fresh experience and add more value for the beverage industry. Sooner, everyone will be able to access Augmented Reality and make their own contents. If you're looking for a platform to start, Assemblr is the right place.